
Join Google Cloud experts in Zurich to explore, build, and scale agentic AI through expert insights, hands-on labs, demos, and role-based breakout sessions.
October 20, 2026
10:00 AM–5:15 PM CEST
Europaallee 36
8004 Zürich, Switzerland
Ready to turn the potential of agentic AI into practical business impact?
Join Google Cloud AI Live + Labs Zurich for a hands-on day designed for business leaders, IT and data leaders, and developers looking to put AI agents to work across their organizations.
Learn how to empower your workforce, automate complex tasks, and build a scalable AI agent strategy. Hear from Google Cloud experts, explore practical applications across business and technology, and get hands-on with AI solutions designed to accelerate adoption—from transforming everyday work to building, deploying, and scaling secure AI agents.
Why attend?
Choose from four tracks
Select the breakout that best matches your role and goals when you register:

Head of Google Workspace Sales DACH, Google

Customer Engineer Google Workspace, Google

Google Workspace North EMEA Customer Engineering Team Lead, Google

Customer Engineer Google Workspace, Google

Global Strategic Deal Lead EMEA, Google Workspace, Google

Head of AI Engineering for EMEA North

Developer Advocate, Google

EMEA Solution Lead, Application Modernization, Google

Data Management Specialist Customer Engineer, Google
10:00 AM–11:30 AM | Admission & Networking Check in, grab a coffee, and connect with fellow attendees. |
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11:30 AM–11:35 AM | Welcome An introduction to the day from the Google Cloud team. |
11:35 AM–12:05 PM | Keynote Explore the latest perspectives on agentic AI and how organizations can move from AI strategy to practical implementation. |
12:05 PM–1:00 PM | Lunch Enjoy lunch before joining your selected breakout track. |
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1:00 PM–1:15 PM | Move to Breakout Tracks Change room and transition into your selected track. |
1:15 PM–4:15 PM | Breakouts Dive into your selected track with hands-on learning tailored to different roles, use cases, and levels of technical depth.
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4:15 PM–5:15 PM | Networking & Departure Continue the conversation with peers, Google Cloud experts, and partners over coffee and snacks. |
Is Google Cloud AI Live + Labs Zurich free to attend?
Yes. Google Cloud AI Live + Labs is free to attend. Places are limited, and registration is subject to confirmation. You’ll receive an email once your spot has been confirmed.
Do I need to bring my laptop?
Yes. Please bring your laptop and charger to participate in the hands-on labs. A limited number of loaner devices will be available on a first-come, first-served basis.
Do I need coding experience?
AI Live + Labs offers sessions for different roles and experience levels, from business-focused content with no coding required to technical, hands-on labs for developers who want to dive deeper and build with Google Cloud. Check the agenda and session descriptions to find the sessions that best match your interests and experience.
Do I need a Google Cloud subscription?
No. No prior Google Cloud subscription is required. The necessary lab environments and resources will be provided for the hands-on sessions.
What do I need for check-in?
Accreditation opens at 10:00 AM. Please have your registration confirmation and photo ID ready for check-in. If you need any assistance, our helpdesk will be happy to help. Please make sure to arrive before accreditation closes at 11:30 AM.
Can I transfer my registration to someone else?
No. Registrations are personal and cannot be transferred to another person. If you can no longer attend, please cancel your registration via email (dach_labs@google--com.mawarmekar.com) so we can offer your spot to someone else.
How do I cancel my attendance?
If you can no longer attend, please email dach_labs@google--com.mawarmekar.com. This allows us to release your spot to another attendee.
Can I bring a colleague?
Yes, feel free to invite colleagues who would benefit from the event. However, each attendee must register separately and receive their own registration confirmation before attending.
Will food and drinks be provided?
Yes. Catering and refreshments will be provided throughout the day. Please share any dietary requirements during registration so we can accommodate them where possible.
Will photos and videos be taken at the event?
Yes. Photos and videos will be taken on-site throughout the event. If you do not wish to appear in photos or videos, please let our on-site team know when you arrive.
How do I get to the venue?
By car: Parking is available at Parkhaus One (Rollbergstraße 10–18) or CONTIPARK Neukölln Arcaden (Erlanger Straße 66). Please note that parking costs are not covered by Google.
By public transportation: Rathaus Neukölln U-Bahn station is approximately a 4-minute walk from the venue. Take the “Rathaus, Schönstedtstraße, Boddinstraße” exit. Please note that transportation costs are not covered by Google.
Is the venue accessible?
Yes. The venue is fully accessible. If you have specific accessibility requirements or need additional assistance, please contact the event team in advance via email (dach_labs@google--com.mawarmekar.com) so we can support you.
Are there any security guidelines or prohibited items?
Yes. For everyone’s safety, certain items are not permitted at the venue. Please do not bring weapons or sharp objects, hazardous or flammable materials, drones, noise makers, oversized signs or banners, or glass containers/bottles.
Meet our Partners at the event





