
Join Google Cloud experts in Zurich to explore, build, and scale agentic AI through expert insights, hands-on labs, demos, and role-based breakout sessions.
October 20, 2026
10:00 AM–5:15 PM CEST
Europaallee 36
8004 Zürich, Switzerland
Ready to turn the potential of agentic AI into practical business impact?
Join Google Cloud AI Live + Labs Zurich for a hands-on day designed for business leaders, IT and data leaders, and developers looking to put AI agents to work across their organizations.
Learn how to empower your workforce, automate complex tasks, and build a scalable AI agent strategy. Hear from Google Cloud experts, explore practical applications across business and technology, and get hands-on with AI solutions designed to accelerate adoption—from transforming everyday work to building, deploying, and scaling secure AI agents.
Why attend?
Choose from four tracks
Select the breakout that best matches your role and goals when you register:

Head of AI GTM | EMEA North, Google Cloud

Head of Google Workspace Sales DACH, Google

Customer Engineer Google Workspace, Google

Google Workspace North EMEA Customer Engineering Team Lead, Google

Customer Engineer Google Workspace, Google

Global Strategic Deal Lead EMEA, Google Workspace, Google

Head of AI Engineering for EMEA North

Developer Advocate, Google

EMEA Solution Lead, Application Modernization, Google

Data Management Specialist Customer Engineer, Google

Data Analytics Specialist, Google
10:00 AM–11:30 AM | Admission & Networking Check in, grab a coffee, and connect with fellow attendees. |
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11:30 AM–11:35 AM | Welcome An introduction to the day from the Google Cloud team. |
11:35 AM–12:05 PM | Keynote Explore the latest perspectives on agentic AI and how organizations can move from AI strategy to practical implementation. |
12:05 PM–1:00 PM | Lunch Enjoy lunch before joining your selected breakout track. |
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1:00 PM–1:15 PM | Move to Breakout Tracks Change room and transition into your selected track. |
1:15 PM–4:15 PM | Breakouts Dive into your selected track with hands-on learning tailored to different roles, use cases, and levels of technical depth. Track 1: Agentic Work Recommended for Business Decision Makers and Business Leaders. This track is designed for business leaders and decision-makers ready to transform their operations for the AI era. You will explore how to empower your entire workforce, automate complex tasks, and unlock new levels of productivity and innovation through real-world customer stories and hands-on workshops with Google Workspace and Gemini Enterprise. Leave with a clear vision and practical steps for embedding agentic AI into the core of your business. 1:15 PM–1:45 PM Keynote & Live Demo: Transforming Work with AI Agents Today's organizations operate within a maze of disconnected applications and disconnected data, where critical insights are hard to find and people spend way too much time context switching. The first wave of AI gave us chatbot assistants, but these tools, while important, are often also app-bound and can end up reinforcing the silos. True transformation comes from agentic AI. which presents an opportunity to move beyond incremental gains and generate real value. Join us to discover how to build the next competitive advantage. 1:45 PM–2:15 PM Customer Panel 2:15 PM–2:25 PM Short Break 2:25 PM–4:15 PM Executive Hands-on Experience Lab Imagine a world where your most complex tasks are simplified, your strategic thinking is amplified, and you are always one step ahead. This isn't a distant future; it's the new reality we want to build with you in our AI Workshop. In this 75 minute session, you will get hands-on experience bridging the gap between your daily executive functions and a new, AI-powered approach that will redefine your leadership. ___ Track 2: Scaling AI Agents Recommended for IT Decision Makers and Business Leaders seeking a technical, hands-on lab. Designed for data, AI, and IT leaders, this track is a technical deep-dive into building and deploying powerful AI agents at scale. Get hands-on with Google’s cutting-edge solutions across Vertex AI, data analytics, and cloud infrastructure to architect the next generation of intelligent applications. You'll leave with the practical knowledge to leverage your data and our platforms to create sophisticated, high-performing AI agents. 1:15 PM–2:45 PM From Idea to Prototype: Rapidly Building AI Agents with Gemini & Modern Agent Tooling How do you go from a business use case to a working AI agent in minutes? In this hands-on session, we explore the core foundations of building autonomous agents using the latest Gemini models, Google’s Agent Development Kit (ADK), and AI-assisted development workflows (agents-cli and coding agent skills). You will scaffold an agent from scratch, equip it with custom tools and structured workflows, and interactively test and iterate on its behavior in a live local playground. 2:45 PM–2:55 PM Short Break 2:55 PM–4:15 PM From Prototype to Production: Evaluating, Deploying, and Scaling Agents Across Your Stack Building a local prototype is the easy part; turning it into a reliable production system at company scale is where the real engineering begins. In this hands-on session, you will take an agent from local development to a deployed cloud solution—adding automated quality evaluation, production infrastructure, and end-to-end observability. We will also show how organizations can standardize and scale agent development across teams using extensible CLI workflows and customizable plugins tailored to their own infrastructure (such as Kubernetes, Cloud Run, or managed runtimes). ___ Hands-on Developer Lab Recommended for Software Engineers, AI Developers, and anyone with hands-on coding experience. This track explores modern AI development within the Google ecosystem, from orchestrating intelligent agents to delivering complete, production-ready applications. Participants will dive into agent primitives, tool calling, and multi-agent systems using Agent Development Kit (ADK), alongside end-to-end patterns for assembling dynamic UIs, AI features, and secure backends. Attendees will walk away with practical architectures and design patterns to build faster and scale smarter. 1:15 PM–2:35 PM coming soon 2:35 PM–2:45 PM Short Break 2:45 PM–4:15 PM Build, Deploy, and Embed ADK Meal Planning Agent with Antigravity and agents-cli You fell in love with AI agents for writing code, and now it is time to let them manage your kitchen too! You will use Antigravity to autonomously architect, scaffold, and deploy a production-grade ADK meal-planning agent. Master agents-cli, Cloud Run deployments, and shared Firestore persistence to build an assistant that grounds recipes in Google Search and updates your pantry inventory live through chat. ___ Hands-On Data Lab Recommended for Data Professionals and technical roles with hands-on coding experience. In this hands-on lab, you’ll architect secure, context-aware AI agents grounded simultaneously in live transactional data and deep analytical estates—fully protected by unified governance and access controls. 1:15 PM–2:35 PM From Data to Agent In this lab, you transform a standard BigQuery dataset into a governed data product and deploy an AI agent grounded in semantic business definitions. You will implement robust platform-level guardrails—preventing data mutations and masking sensitive columns directly through IAM, Data Catalog, and tool definitions rather than prompt engineering. You will configure and deploy the end-to-end solution using Antigravity. 2:35 PM–2:45 PM Short Break 2:45 PM–4:15 PM Agentic Data Cloud: Zero-ETL Federation In this lab, you expand the solution towards a zero-ETL architecture spanning AlloyDB and Spanner. BigQuery queries both operational databases in real time without pipelines or data staleness. A unified property graph connects all three systems, while an IAM-governed router directs queries to authorized agents. As in the previous lab, your main tools will be Antigravity and prompting. |
4:15 PM–5:15 PM | Networking & Departure Continue the conversation with peers, Google Cloud experts, and partners over coffee and snacks. |
Is Google Cloud AI Live + Labs Zurich free to attend?
Yes. Google Cloud AI Live + Labs is free to attend. Places are limited, and registration is subject to confirmation. You’ll receive an email once your spot has been confirmed.
Do I need to bring my laptop?
Yes. Please bring your laptop and charger to participate in the hands-on labs. A limited number of loaner devices will be available on a first-come, first-served basis.
Do I need coding experience?
AI Live + Labs offers sessions for different roles and experience levels, from business-focused content with no coding required to technical, hands-on labs for developers who want to dive deeper and build with Google Cloud. Check the agenda and session descriptions to find the sessions that best match your interests and experience.
Do I need a Google Cloud subscription?
No. No prior Google Cloud subscription is required. The necessary lab environments and resources will be provided for the hands-on sessions.
What do I need for check-in?
Accreditation opens at 10:00 AM. Please have your registration confirmation and photo ID ready for check-in. If you need any assistance, our helpdesk will be happy to help. Please make sure to arrive before accreditation closes at 11:30 AM.
Can I transfer my registration to someone else?
No. Registrations are personal and cannot be transferred to another person. If you can no longer attend, please cancel your registration via email (dach_labs@google.com) so we can offer your spot to someone else.
How do I cancel my attendance?
If you can no longer attend, please email dach_labs@google.com. This allows us to release your spot to another attendee.
Can I bring a colleague?
Yes, feel free to invite colleagues who would benefit from the event. However, each attendee must register separately and receive their own registration confirmation before attending.
Will food and drinks be provided?
Yes. Catering and refreshments will be provided throughout the day. Please share any dietary requirements during registration so we can accommodate them where possible.
Will photos and videos be taken at the event?
Yes. Photos and videos will be taken on-site throughout the event. If you do not wish to appear in photos or videos, please let our on-site team know when you arrive.
How do I get to the venue?
By car: Parking is available at the public parking garage at Eisgasse 21, 8004 Zürich. Alternatively, white parking spaces may be available nearby, with the closest ones along Lagerstrasse. Please note that parking costs are not covered by Google.
By public transportation: From Zurich main station, take the Sihlpost exit and continue right along Europaallee. The main entrance is located between Miss Miu Restaurant and Wood Factory – Vintage Industrial Möbel Shop. Please note that transportation costs are not covered by Google.
Is the venue accessible?
Yes. The venue is fully accessible. If you have specific accessibility requirements or need additional assistance, please contact the event team in advance via email (dach_labs@google.com) so we can support you.
Are there any security guidelines or prohibited items?
Yes. For everyone’s safety, certain items are not permitted at the venue. Please do not bring weapons or sharp objects, hazardous or flammable materials, drones, noise makers, oversized signs or banners, or glass containers/bottles.
Meet our Partners at the event





